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Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Is Facebook catching up on Google? Plus, the IAB launches new program, some big-name hires, good reve-”news,” and more digital advertising trends Knowing the latest digital advertising trends can...

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The Growth of Multi-Platform Advertising

Multi-platform advertising isn’t a growth strategy, it’s part of survival in the digital age “Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right...

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The Digital Gap Remains For Most Publications

Digital publishing news for August 20, 2013 The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, “At first glance some of the figures...

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FTC Eyes Native Advertising Practices

Digital publishing news for September 17, 2013 It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it...

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Google Cuts Off Keyword Data

Digital publishing news for September 24, 2013 Dang, it happened. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,...

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Allrecipes Magazine Launches

Digital publishing news for November 5, 2013 While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes...

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The Economist Sees Google Plus as an SEO Tool

Digital publishing news for February 18, 2014 The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social...

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The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing...

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Clik here to view.

The Digital Gap Remains For Most Publications

Digital publishing news for August 20, 2013 The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, “At first glance some of the figures...

View Article


FTC Eyes Native Advertising Practices

Digital publishing news for September 17, 2013 It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it...

View Article

Google Cuts Off Keyword Data

Digital publishing news for September 24, 2013 Dang, it happened. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,...

View Article

Allrecipes Magazine Launches

Digital publishing news for November 5, 2013 While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes...

View Article

The Economist Sees Google Plus as an SEO Tool

Digital publishing news for February 18, 2014 The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social...

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Programmatic Ad Sales for Publishers: The Road Ahead

Weighing whether to try programmatic ad sales? Here are some factors to consider before ‘pressing the button’ Are the robots finally taking over? Does the emergence of programmatic ad sales as a...

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Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Is Facebook catching up on Google? Plus, the IAB launches new program, some big-name hires, good reve-“news,” and more digital advertising trends Knowing the latest digital advertising trends can...

View Article


The Growth of Multi-Platform Advertising

Multi-platform advertising isn’t a growth strategy, it’s part of survival in the digital age “Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right...

View Article
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