Digital Advertising Trends: Data, B2B, and the Two-Horse Race
Is Facebook catching up on Google? Plus, the IAB launches new program, some big-name hires, good reve-”news,” and more digital advertising trends Knowing the latest digital advertising trends can...
View ArticleThe Growth of Multi-Platform Advertising
Multi-platform advertising isn’t a growth strategy, it’s part of survival in the digital age “Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right...
View ArticleThe Digital Gap Remains For Most Publications
Digital publishing news for August 20, 2013 The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, “At first glance some of the figures...
View ArticleFTC Eyes Native Advertising Practices
Digital publishing news for September 17, 2013 It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it...
View ArticleGoogle Cuts Off Keyword Data
Digital publishing news for September 24, 2013 Dang, it happened. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,...
View ArticleAllrecipes Magazine Launches
Digital publishing news for November 5, 2013 While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes...
View ArticleThe Economist Sees Google Plus as an SEO Tool
Digital publishing news for February 18, 2014 The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social...
View ArticleThe Mequoda System: A Seven-Habit Website Management System
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing...
View ArticleThe Digital Gap Remains For Most Publications
Digital publishing news for August 20, 2013 The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, “At first glance some of the figures...
View ArticleFTC Eyes Native Advertising Practices
Digital publishing news for September 17, 2013 It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it...
View ArticleGoogle Cuts Off Keyword Data
Digital publishing news for September 24, 2013 Dang, it happened. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,...
View ArticleAllrecipes Magazine Launches
Digital publishing news for November 5, 2013 While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes...
View ArticleThe Economist Sees Google Plus as an SEO Tool
Digital publishing news for February 18, 2014 The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social...
View ArticleProgrammatic Ad Sales for Publishers: The Road Ahead
Weighing whether to try programmatic ad sales? Here are some factors to consider before ‘pressing the button’ Are the robots finally taking over? Does the emergence of programmatic ad sales as a...
View ArticleDigital Advertising Trends: Data, B2B, and the Two-Horse Race
Is Facebook catching up on Google? Plus, the IAB launches new program, some big-name hires, good reve-“news,” and more digital advertising trends Knowing the latest digital advertising trends can...
View ArticleThe Growth of Multi-Platform Advertising
Multi-platform advertising isn’t a growth strategy, it’s part of survival in the digital age “Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right...
View Article
More Pages to Explore .....